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Tool · 08 · CRO Agent

The agent that walks your store

It walks your store the way a visitor walks it — the home page, the product page, the cart, the checkout — and marks where the sale falls apart. Every finding comes with a concrete proposal: it is not enough to say where the problem is, you have to say what to change.

And it does not only look at the journey: it also looks at how people behave on each screen — the heatmap of where they click, how far the scroll gets and where the path to purchase stalls.

testmia · cro agent · store walkthrough
Store and data are made up
runa.com.ar runa.com.ar/products/trail-02 runa.com.ar/cart runa.com.ar/checkout

New season

Nationwide shipping. Free exchanges within 30 days.

Buy
Runa Trail 02
$ 89,900
Runa City Low
$ 76,400
Runa Daily
$ 68,200

Runa Trail 02

$ 89,900
3940414243
Add to cart
It never says what shipping costs
Runa Trail 02Size 40 · 1 unit $ 89,900
Runa City LowSize 41 · 1 unit $ 76,400
Subtotal$ 166,300
Shipping$ 12,800
Total$ 179,100
This is the first time shipping shows up
Secure payment

Email

Create your account to continue

Shipping address

Continue
It asks for an account before paying

New season

Nationwide shipping. Free exchanges within 30 days.

Buy
Runa Trail 02
$ 89,900
Runa City Low
$ 76,400
Runa Daily
$ 68,200
Home · no findings
It loads fast and the catalogue is visible on the first screen. Nothing to touch here.
Product page · finding
There is no mention of the shipping cost. Proposal: show it next to the price, even if it is an estimate by region.
Cart · main drop-off
Shipping only appears here, and it adds to the total. Proposal: show it earlier on the product page, or include it in the price and say so.
Checkout · finding
It asks for an account before paying. Proposal: allow guest checkout and offer the account afterwards.
Every finding comes with what to do about it. It is not enough to say where the sale falls apart: you have to say what to change.

The heatmap

Where people tap, marked on the real screen. The interesting part is not confirming that they hit the buy button: it is seeing heat where there is nothing to tap. That is an expectation the store is not meeting, and it is almost always cheaper to fix than it looks.

testmia · cro agent · heatmap
Example USD 129 ADD TO CART

THEY CLICK THE PRICE · THEY EXPECT SHIPPING THERE

The heat shows up where people tap. Even where there is nothing to tap, which is exactly where the finding is.

Want to know where your sales fall apart?

Testmia works by application: we review every one to see whether your ecommerce can access the service. Write to us and tell us about your store.