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Tool · 09 · PriceFIT

Currently being built

The smallest discount that turns the sale around

PriceFIT works out how much the odds of buying rise with every point of discount, and finds the point where discounting further convinces nobody: it only takes your margin.

testmia · pricefit · discount curve
Example 12% 58% 15% · THEY HAVE ALREADY DECIDED MORE DISCOUNT DOES NOT RAISE THE ODDS 0% 10% 20% 30% DISCOUNT OFFERED PROBABILITY OF PURCHASE
Odds they buy Discount chosen
From 12% to 58% odds with fifteen points of discount. From fifteen on, the curve flattens: discounting further convinces nobody, it only takes your margin.

Two visitors, two prices

To someone who was going to buy anyway, it offers nothing: giving away margin adds nothing to the sale. To someone who left the cart and never came back, it offers the smallest discount that brings them back, marked as personal. The list price never goes up.

testmia · pricefit · personal discount
Example
Visitor who has already bought twiceComes back on their own

Runa Trail 02

$ 89,900
Add to cart
No discount. They have bought twice at list price. Giving away margin adds nothing to the sale.
Visitor who left the cart three days agoNever came back

Runa Trail 02

$ 76,400$ 89,90015% OFFJust for you
Add to cart
15% and not one point more. It is the smallest discount that turns the sale around in their case, and the margin stays above the floor.
The list price never goes up. The discount only shows up for someone who was not going to buy.

Why we have not launched it yet

We want to be honest here. At Testmia we think PriceFIT is a big opportunity, but we have not launched it yet: we still have doubts about how to structure it so that it really works and does not end up being one more tool. It is a commitment of the team to work out the problems in front of us so we can start testing.

What we have found so far is that the stores that will get the most out of it are the ones with more than a thousand purchases a month. With less volume the model has nothing to learn from, and a badly calculated discount costs more than not discounting at all.

Tired of giving away margin on discounts?

Testmia works by application: we review every one to see whether your ecommerce can access the service. Write to us and tell us about your store.

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